Hypothesis Identification Analysis Essay Example | Topics and Well Written Essays - 500 words

Hypothesis Identification Analysis - Essay Example he independent variable was chosen by the researcher because the increase in the abuse of cigarettes and tobacco can be attributed to the marketing strategies of tobacco companies. Joint sponsorships between alcohol and tobacco companies contributed to the increased numbers of people using cigarettes and alcohol products at the same time. The promotion event targeted sporting events where the youth had interest in such as auto racing soccer and golf. Other events such as bar and night club events have been sponsored by the tobacco and alcohol companies to influence more people to use their products. The promotion programs are aimed at exposing the tobacco and alcohol products to the young adult potential smokers so that the companies can improve on their sales and profit margin (Jiang & Ling, 2011). The hypothesis statement was used to determine whether the increase in alcohol and cigarette abuse among young adults is due to marketing strategies of the tobacco and alcohol companies. The study found out that tobacco companies were able to offer discounted or free alcohol at Tobacco Company sponsored bar nights. The discounted or free alcohol is aimed at introducing more young adults into the usage of alcohol and tobacco products. For instance, the study found out that Marlboro promotional strategies were aimed at offering free beer to the young adults who bought their cigarette products so as to generate excitement and please the participants (Jiang & Ling, 2011). The hypothesis was accepted since the promotional and marketing strategies of the tobacco and alcohol companies were aimed at introducing more young adults into the usage of their products. The implications of the study are that tobacco and alcohol companies are contributing to the increasing deaths of young adults in the United States. Their marketing strategies only lead to more young people abusing tobacco and alcohol products. Tobacco and alcohol companies are only concerned with the sales they

The Equality Act 2006 Essay Example | Topics and Well Written Essays - 1500 words

The Equality Act 2006 - Essay Example They are aimed at making the most of the talent in the workforce – rather than excluding or marginalizing sectors of the workforce, which was happening universally prior to government intervention in the 1970s and since: â€Å"The general duty places a proactive responsibility upon all public bodies to ensure that their services, practices and policies are developed with the different needs of women and men in mind. This will lead to a more inclusive society with high quality contemporary services - targeted to meet the specific needs of men and women.†2 Interestingly, this Act has already brought legal challenges. On 21 March 2007 the House of Lords refused to remove the Equality Act (Sexual Orientation) Regulations 2007, which came into force on 30 April. Catholic adoption agencies had routinely refused to place children with gay couples. The government gave the Catholic adoption agencies an additional 21 months to prepare, but as Baroness Andrews told the House: â₠¬Å"At present there are 116 separate pieces of equality legislation in force - 35 Acts, 52 statutory instruments, 13 codes of practice, and 16 European Commission directives and recommendations. They come with 2,500 pages of guidance.†3 It is expected that a forthcoming European Union Directive will require further legislation that will seek to provide redress for those discriminated against in the provision of goods and services on the grounds of gender reassignment. "Even the most well-intentioned businesses, and there are an awful lot of them, dont know when theyve complied [with the existing laws]. Its almost impossible unless you have vast armies of bureaucrats." 4 Mr Phillips alleged that many businesses resented the waste of time and money involved in being taken to an Employment Tribunal.